PriFi
Building truly great companies
PriFi is a specialist venture builder. We design, build, and scale companies. When one shows strong potential, we assemble a top-tier team, spin it out as an independent venture, and support its growth to success.
Our team of founders, investors, and advisors has worked across more than 100 companies, including ventures that have scaled to hundreds of millions in value. By keeping our teams agile and leveraging the latest AI, we accelerate testing and product development—dramatically increasing speed to market.
Through our unique capital and team structure, combined with a history of successful exits, we provide the networks, frameworks, and playbooks to help new ventures avoid common pitfalls. We back each new venture with deep operational expertise, partnerships, and capital to fuel rapid growth.
Our Focus
We improve our odds of success and speed to market by directing our investments into:
Sector Focus: Opportunities in software, services, e-commerce, and other high-potential segments where we have a strong track record.
Blueprint Strategies: We identify proven business models and adapt them for new regions or categories to reduce risk and accelerate go-to-market execution.
Traditional Industries: We also pursue ventures in traditional sectors primed for AI, digital platforms, or other disruptive technologies.
Depending on the opportunity, we build companies on the venture path or sustainable growth path.
Our Values
Aim High: We set ambitious goals and push for excellence. Our high standards raise the bar for ourselves and our ventures.
Win Together: Shared success is central to our model. We structure incentives so that founders, team members, and investors all benefit. We actively collaborate and leverage each other’s networks, expertise, and wins.
Entrepreneurial Ownership Mindset: We bring creative solutions, experiment boldly, and learn fast. Our bias toward action means we take measured risks, guided by data and market insights.